Marketing, once seen as the department that “brings customers in,” now plays a central role in ensuring they stay, advocate, and grow their relationship with the brand.

When Customer eXpreince and Brand eXperience are in sync, you get a powerful trust loop: the brand promise attracts customers, the experience validates it, and loyalty grows.

In banking, trust is everything. And trust is built—one well-trained employee at a time.

The truth is, CX is everyone’s job, and this fundamental principle is crucial for the success of any organization.

This article explores best practices for handling customer complaints effectively and proactive strategies to prevent them.