Journey Orchestration transforms the customer journey from a static map into a living system, where data and AI decide the next best action for each individual customer — instantly and across every channel.

Building a persona can help you in customer journey mapping by providing a clear understanding of the needs, preferences, and behaviours of

Mastering this technique will do miracles for you, your customers and your company 12/04/2024; 3 min to read; Customer journey mapping is...